• Tue. Oct 19th, 2021

TRIBES INDIA VAN DHAN will considerably expand online marketing by partnering with Big Basket, a memorandum of understanding signed between TRIFED and Big Basket | Odisha News | Latest Odisha News

ByLeslie W. Morita

Sep 20, 2021

New Delhi: Union Minister of Tribal Affairs Arjun Munda said, “The government is undertaking ambitious transformation programs that will prove to be a game-changer for tribal livelihoods in times to come.” Arjun Munda was speaking at the launch of two major initiatives aimed at strengthening tribal livelihoods, one with the signing of a memorandum of understanding between TRIFED and Big Basket and the other of a memorandum of understanding. agreement between TRIFED and Purty Agrotech from Jharkhand in New Delhi today.

Addressing the occasion, the Minister added that as we celebrate Azadi Ka Amrit Mahotsav, it is the Prime Minister’s vision that we reach out to the person at the last mile and work towards establishing an Atmanirbhar Bharat. He further noted that it is in this spirit that the Ministry of Tribal Affairs and TRIFED are working on war footing to bring about the social and economic empowerment of tribal people through a large number of such initiatives.

The MoU between TRIFED and Big Basket is for the promotion and sale of Van Dhan’s natural products through the Big Basket platform, while the MoU between TRIFED and PurtyAgrotech will promote the art of cultivation of pearls among other tribal entrepreneurs across India and will harness the potential of this market.

The Union Minister explained that tribal artisans, tribal producers, their products and livelihood programs are the focus of the Prime Minister. He further clarified that tribal products are now brought to market by adding value and ensuring exceptional quality through research and design through TRIFED and various initiatives of M / o Tribal. Affairs. Indigenous people have hidden talents and great potential to make excellent products and they believe in “Mera Van – MeraDhan – MeraUdhyam”. As a nation, it is our duty to ensure that their skills, arts and crafts are not lost to posterity, which is why these programs were launched today to benefit tribals all over the world. country, added the minister.

Speaking on the occasion, Shri Pravir Krishna, Managing Director of TRIFED, said that TRIFED is working day and night to find new and better marketing opportunities nationally and internationally for unique tribal products and minor forest products. He added that these two new initiatives will become operational from 2sd October of this year and will give new impetus to tribal livelihoods.

TRIFED continues to forge partnerships with different organizations to create synergies together, as part of its ongoing efforts to improve tribal lives and livelihoods and tribal empowerment. In this context, TRIFED has partnered with Big Basket, an established electronic grocery platform that will also work for the promotion and sale of Van Dhan natural products made available to them by the VAN DHAN production units.

TRIFED and Big Basket entered into a memorandum of understanding on September 20, 2021. The memorandum of understanding was exchanged between Sh.Seshu Kumar, Chief Merchandising Officer (CMO), BIG BASKET and Shri Pravir Krishna, CEO of TRIFED in attendance by Shri Arjun Munda, Minister of Tribal Affairs and senior officials of both organizations. TRIFED by converging with Big Basket can leverage its infrastructure, expertise and reach to make Organics, Naturals and TRIFOOD Van Dhan products available to a wider customer base across the country. It will also allow Big Basket to enrich its portfolio by including authentic forest products handcrafted and purchased by the tribal people. This collaboration will also promote the social cause of Big Basket by promoting tribal entrepreneurship and generating livelihood opportunities for tribals.

The electronic grocery store has been one of the fastest growing segments in the consumer e-commerce space and its growth is propelled by the increasing consumption and digital penetration of India. The current pandemic has further accelerated its adoption as consumers seek the convenience of ordering quality groceries safely delivered to their homes. BigBasket was founded in 2011 in Bangalore and has expanded its presence to over 25 cities across India since then. In the e-grocery space, BigBasket has one of the largest assortments (and offers customers the convenience of home deliveries on preferred dates and times). This partnership will provide a great opportunity for today’s consumers who are more aware and more attentive to their health and lifestyle needs. Healthier alternatives such as potential product categories can be Van Dhan Naturals, Food Grains, Oils, Bakery, Beverages, Snacks, Cleaning and Housekeeping, Beauty and Hygiene, Gourmet, etc.

Customers can expect multiple offers through an exclusive range of TRIFED – TRIBES INDIA – VAN DHAN on BigBasket.com.

As India pursues its strategy of [email protected] and focused on converting development into a mass movement, TRIFED works with its roots in realities on the ground and emphasizes well-being in both design and implementation. With emphasis on “Voice for Local“and the construction of a”Atmanirbhar Bharat”, TRIFED undertakes several innovative activities, while reallocating its efforts to the empowerment of tribes.

Another collaboration in this direction was carried out with M / s PurtyAgrotech from Jharkhand. TRIFED has also entered into a Memorandum of Understanding with ShriBuddhan Singh Purtyof PurtyAgrotech. ShriBuddhan Singh Purty, originally from the “Ho Tribe” of East Singhbhum District, Jharkhand is a tribal entrepreneur who has a unique business to develop pearl culture. In order to promote the art of cultivation of pearls among other tribal entrepreneurs and harness the potential of this market, TRIFED plans to create a market for this unique handcraft and at the same time help ShriBuddhan Singh Purtyof PurtyAgrotech to develop a more professional and business oriented company. company with this collaboration. The two organizations have partnered to work together for the overall improvement of the tribal community in the following areas:


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