• Tue. Oct 19th, 2021

TRIFED and Big Basket sign MoU to dramatically expand online marketing

ByLeslie W. Morita

Sep 20, 2021

Union Tribal Affairs Minister Shri Arjun Munda said, “The government is undertaking ambitious transformation programs that will be game-changing for tribal livelihoods in times to come.” Shri Arjun Munda was speaking during the integration of two major initiatives aimed at strengthening tribal livelihoods, one with the signing of a Memorandum of Understanding between TRIFED and Big Basket and the other of a Memorandum of Understanding. agreement between TRIFED and PurtyAgrotech from Jharkhand in New Delhi today.

Addressing the occasion, the Minister added that as we celebrate Azadi Ka Amrit Mahotsav, it is the Prime Minister’s vision that we reach out to the person at the last mile and work towards establishing an Atmanirbhar Bharat. He further noted that it is in this spirit that the Department of Tribal Affairs and TRIFED are working on war footing to bring about social and economic empowerment of tribal people through a large number of such initiatives.

The MoU between TRIFED and Big Basket concerns the promotion and sale of Van Dhan’s natural products through the Big Basket platform, while the MoU between TRIFED and Purty Agrotech will promote the art of growing natural products. pearls among other tribal entrepreneurs across India and will harness the potential of this market.

The Union Minister explained that tribal artisans, tribal producers, their products and livelihood programs are the focus of the Prime Minister. He further clarified that tribal products are now brought to market through adding value and ensuring exceptional quality through research and design through TRIFED and various initiatives of M / o Tribal. Affairs. Indigenous people have hidden talents and great potential to make excellent products and they believe in “Mera Van – MeraDhan – MeraUdhyam”. As a nation, it is our duty to ensure that their skills, arts and crafts are not lost to posterity, which is why these programs were launched today to benefit tribes all over the world. country, added the minister.

Speaking on the occasion, Shri Pravir Krishna, Managing Director of TRIFED, said that TRIFED is working day and night to find new and better marketing opportunities nationally and internationally for unique tribal products and minor forest products. He added that these two new initiatives will become operational from October 2 of this year and will give new impetus to tribal livelihoods.

TRIFED continues to forge partnerships with different organizations to create synergies together, as part of its ongoing efforts to improve tribal lives and livelihoods and tribal empowerment. In this context, TRIFED has partnered with Big Basket, an established electronic grocery platform that will also work for the promotion and sale of Van Dhan natural products made available to them by the VAN DHAN production units.

TRIFED and Big Basket signed a memorandum of understanding on September 20, 2021. The memorandum of understanding was exchanged between Sh. Seshu Kumar, Chief Merchandising Officer (CMO), BIG BASKET and Shri Pravir Krishna, Managing Director, TRIFED in attendance by Shri Arjun Munda, Minister of Tribal Affairs and senior officials of both organizations. TRIFED by converging with Big Basket can leverage its infrastructure, expertise and reach to make Organics, Naturals and TRIFOOD Van Dhan products available to a wider customer base across the country. It will also allow Big Basket to enrich its portfolio through the inclusion of authentic forest products handcrafted and purchased by the tribal people. This collaboration will also promote Big Basket’s social cause by promoting tribal entrepreneurship and generating livelihood opportunities for tribals.

Signature of a memorandum of understanding between TRIFED and Big Basket

Online grocery shopping has been one of the fastest growing segments in the consumer e-commerce space and its growth is being propelled by the increasing consumption and digital penetration of India. The current pandemic has further accelerated its adoption as consumers seek the convenience of ordering quality groceries safely delivered to their homes. BigBasket was founded in 2011 in Bangalore and has expanded its presence to over 25 cities across India since then. In the e-grocery space, BigBasket has one of the largest assortments (and offers customers the convenience of home deliveries on preferred dates and times). This partnership will provide a great opportunity for today’s consumers who are more aware and attentive to their health and lifestyle needs. Healthier alternatives such as potential product categories can be Van Dhan Naturals, Food Grains, Oils, Bakery, Beverages, Snacks, Cleaning and Housekeeping, Beauty and Hygiene, Gourmet, etc.

Customers can expect multiple offers from an exclusive range of TRIFED – TRIBES INDIA – VAN DHAN on BigBasket.com.

As India moves forward with its strategy for India @ 75 and focuses on converting development into a mass movement, TRIFED works with its roots in the realities on the ground and emphasizes the good- be both in design and implementation. With an emphasis on “Vocal for Local” and on building an “Atmanirbhar Bharat”, TRIFED undertakes several innovative activities, while re-devoting its efforts to empowering tribes.

Another collaboration in this direction was carried out with M / s PurtyAgrotech from Jharkhand. TRIFED has also entered into a Memorandum of Understanding with ShriBuddhan Singh Purtyof PurtyAgrotech. ShriBuddhan Singh Purty, originally from the “Ho Tribe” of East Singhbhum District, Jharkhand is a tribal entrepreneur who has a unique business to develop pearl culture. In order to promote the art of cultivation of pearls among other tribal entrepreneurs and harness the potential of this market, TRIFED plans to create a market for this unique handcraft and at the same time help ShriBuddhan Singh Purtyof PurtyAgrotech to develop a company with this collaboration. The two organizations have partnered to work together for the overall improvement of the tribal community in the following areas:

Signature of a memorandum of understanding between TRIFED and PurtyAgrotech

i.) TRIFED will recruit supplier PurtyAgrotechas from TRIBES INDIA and purchase pearls which will be sold through the network of 141 Tribes India outlets and various e-commerce platforms.

ii.) Under Technology for Tribal Initiatives, ShriBuddhan Singh Purty will be developed as a master trainer and transfer technology and techniques in the form of knowledge sharing with more tribal self-help groups to promote the aquaculture among self-sustaining tribal entrepreneurs.

iii.) PurtyAgrotech can be further developed to become the Van Dhan Vikas Kendra cluster and continue to add value and processing by leveraging the MSME SFURTI program.

iv.) VDVK Clusters engaged in fish farming where the pond is available can be used for oyster farming which can be taken up simultaneously as an additional commercial activity.

v.) In addition, it is planned to develop 25 VDVKC in Jharkhand where such aquaculture activities for pearl culture activities can be carried out.

Oyster farming and pearl development is a sustainable activity and can easily be emulated by tribal gatherers who have access to nearby water bodies. breeding in it.

With the successful implementation of this collaboration, TRIFED hopes to empower tribal beneficiaries by developing their skills and helping them generate income and livelihoods. Through these and other activities, TRIFED is working towards a complete transformation of the lives and livelihoods of tribes across the country.

(With inputs from GDP)


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