26 Free Online Marketing Courses To Learn Digital Marketing

We are living in wonderful times my friends. Knowledge and learning can be achieved with a few clicks of the mouse, opening up education and intellectual stimulation to anyone with a learned mind.

Whether you want to start with the basics of marketing or are more advanced, there’s something for everyone here. Below is a list of our favorite online marketing courses, most of which are free or almost free. Let the learning begin!

WordStream Growth Academy

Growth Academy is a comprehensive, interactive roadmap for growing your business through digital marketing, including online advertising, lead generation, e-commerce, and more. Not only is it completely free, it’s also taught by some of the best marketing experts in the industry.

We created Growth Academy with one goal in mind: to give traders and businesses a better chance to succeed—In a diverse set of disciplines, and on a daily basis.

Google’s online marketing challenge

Google Online Marketing Challenge. Is there a better source to learn more about online marketing than the big G itself? Google’s digital marketing course is packed with video tutorials on everything from SEM to Google Ads (formerly AdWords), social media, video networking, mobile strategy, and more.

Constant Contact Social Media Quick Start Guide

Social media quick start guide. This collection of online marketing guides from Constant Contact will help you master social media marketing in no time. With quick and easy-to-read guides, social media newbies can browse this vast knowledge base at their leisure.

free online marketing courses

CopyBlogger Email Marketing Course

Internet Marketing Course For Smart People Via Email. This 20 installments email marketing course from CopyBlogger will give you insight on content marketing, copywriting, SEO, keyword research, and more! Best of all, it’s emailed to you so you don’t get bogged down with too much educational information being sent all at once.


free online marketing course

As one of the most popular sites for online education, Coursera offers many offers, including free online marketing courses. Check them out. Even if you don’t see anything that you like, check back every now and then – new classes are always being added.

Visit Growth Academy to get started with free, flexible, on-demand training videos for digital marketers.


DS106: digital storytelling and social media. Take the very popular online course / social experiment which will help you better understand digital storytelling and its influence on social media.

HubSpot: inbound marketing training

HubSpot’s Inbound Marketing Training and Certification Program. Take advantage of these 12 free marketing courses and reading material from HubSpot to help you master inbound marketing. Learn about blogging, SEO, keyword strategy, social media, email marketing, calls to action and more! End with an exam to prove your worth.

free online marketing course


Another MOOC resource site, Canvas offers free online courses on a range of topics. While there is currently no course that explicitly addresses online marketing, check back for new offerings. Some courses that may be of interest to online marketers include:

  • Certificate course in writing for a global market. Deals with globalization and the need to write for a global market, rather than just the native language of a business.
  • Copyright clarity. Discusses myths and misinformation about copyright law and fair use. Definitely useful for learning when you need to request permission to borrow content, how to use Creative Commons licenses responsibly, etc.
  • Project your brand through new media. Learn how to use media to promote your brand’s voice and how to tailor your message to various markets.


edX is another popular website for attending free online classes. Your class online, without the mysterious school lunches.

free online marketing courses

Here are some recent archived classes that may be of interest to marketers:

  • Entrepreneurship 101. Course sessions focus on various case studies of MIT entrepreneurs in areas such as mobile applications, 3D printing, electronics, and more. From these stories and examples, you will learn how to access the ideal customers for your product and how to meet their needs.
  • The analytical advantage. Discover the power of data and find out how analytics can power your business.


ALISON offers a large number of free online business courses and free virtual diplomas for learning junkies.

WordStream PPC University

PPC University. Our new PPC University is a great one-stop shop for learning all the ins and outs of PPC. With easy-to-navigate lessons for both beginners and advanced PPC users, there’s something for everyone at the great old PPC University. In addition, PPC 101 is available as a free download for a Marketing Course. Robe, robe, robe!

learn ppc marketing

MIT Open Courseware

MIT offers some of its course materials free online. There are a ton of deals for entrepreneurship and through the Sloan School of Management.

free marketing courses

Some recommended courses for those interested in marketing….


Udemy offers a huge selection (10,000+) of online courses on everything from parenting and cooking to app building and, of course, marketing!

free online marketing courses

The Internet Marketing Courses We Listed Below are 100% free, but Udemy also has other paid deals if you’re in the mood to whip up some dough for more advanced, in-depth lessons.

Not quite free (but close)

If you don’t mind spending the money, there are plenty of paid online marketing courses out there as well. Paid courses tend to be more comprehensive, which makes them a good choice if you really want to become a master of marketing.

Udemy [Paid Classes]

There are some paid Udemy courses which come highly recommended and may be worth checking out if you’re not afraid to take out the wallet.

A little too expensive for your blood? Try some of these Udemy coupon codes – they can offer big and big discounts that can make paying for these courses a little more palatable.

Udemy Codes

  • NEW STUDENT50 = 50% reduction
  • SAVINGS75 / LIFEHACKER75 = 75% reduction
  • RMNWEBAPPS = 80% reduction

Lynda [Membership Required]

free marketing learning

Lynda is well known as one of the best online video learning resources for mastering everything from Adobe Photoshop to CAD software. Although Lynda is best known for her many video tutorials on software, she also offers online marketing courses, AdWords, Facebook, etc.

Membership is $ 25 / month or $ 375 / year. They also have group membership plans for companies looking to train employees. Find out about your workplace – you may be able to access Lynda for free if your company is already a member.

More (free) Learn fun stuff

Maybe the free online marketing courses we mentioned above are not for you. Too dry and dull? Too long? Well, there are plenty of other ways to stay on top of the latest and greatest in marketing. To try…

Marketing podcasts

Podcasts are great because they are very mobile and multitasking. You can listen to podcasts while riding your bike to work, eating your lunch, or, if you’re low-key enough, at your staff meeting (although we don’t recommend trying it).

These marketing podcasts are some of the fan favorites. Listen to them!

  • Entrepreneur on fire. Entrepreneurial guests share their wisdom and experience with host John Lee Dumas. Also awarded “Best of iTunes” in 2013.
  • Marketing over coffee. A weekly discussion of the latest marketing events with John Wall and Christopher Penn.
  • I like marketing. Hosted by Dean Jackson and Joe Polish, this podcast covers everything from marketing to lead generation to emails.
  • Adhesive tape marketing. This podcast, hosted by John Jantsch, offers listeners expert interviews and various marketing techniques and strategies.

Freakonomics Podcast

Another podcast, but Freakonomics deals specifically – you guessed it – with economics. No, no, I promise it’s not boring. It deals with the hidden economic situations that you will encounter in everyday scenarios.

free online marketing resources

OK, that doesn’t sound exciting either, but I swear you’ll love it. While the episodes aren’t always marketing related, there is often a bigger lesson businesses can learn from this popular podcast.

Ted speaks

There is a large collection of fascinating Ted talks specifically about marketing. Give them a whirl.

Do you have any your favorite free online marketing courses, courses or resources that you want to share? Let us know in the comments!

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