AK Operations launches online marketing and sales course to help growth teams build pipeline


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ST. LOUIS, November 1, 2022 – AK Operations has announced the release of AK Onboarding, the only go-to-market (GTM) program designed for growth teams. This 30-day online course enables clients to learn and implement the demand generation, lead generation, and sales enablement techniques that AK Ops has been using to generate millions in revenue since 2018.

“After serving over 100 clients, we created an online course to provide everyone with the opportunity to reach their ideal clients, streamline their campaigns, and position their business to collect the insights and reports they need to expand strategically,” said Amy Kohl, AK Ops. ‘ CEO and Founder. “We’re excited to offer another option to help companies close more deals, uncover meaningful metrics, and pivot as needed to hit their numbers.”

The only digital program designed to create complete GTM programs

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From GTM factors, automation and domain management to goal planning, reporting and campaign strategy, AK Onboarding includes a total of 13 chapters.

Chapter 2: Your go-to-market strategy

Chapter 3: Controlling Property Configuration

Chapter 4: The Deal Pipeline

Chapter 5: Operational Workflows

Chapter 6: Domain Configuration and Health

Chapter 8: Dashboards and Reports

Chapter 9: Key Marketing Assets

Chapter 10: Continuous Automation of Content Maturation

Chapter 11: Automating Outbound Sales Messaging

Chapter 12: Inbox Management and Domain Health

Chapter 13: A Day in the Life of an AK Operator

“By the end of AK Onboarding, learners will be able to use HubSpot as a sales-generating machine as well as manage and launch campaigns for marketing and sales,” said Sara Klaus, Chief Strategy Officer. “They will also be able to track the right metrics to drive predictable revenue growth through our shared discipline of improving 1% every week.”

Two levels of access and additional support for all types of learners

AK Onboarding offers virtual and hybrid level access, so users can choose the best learning experience for themselves. Users also have the option to purchase additional meetings with Chapter Experts at AK Ops for additional ad-hoc guidance.

Along with GTM and Dashboard meetings, the virtual package is fully self-service and designed for those with prior experience with HubSpot and deploying campaigns designed to build a pipeline.

The hybrid package is ideal for learners who are self-directed but want checkpoints throughout the course to ensure correct application. In addition to GTM and Dashboard meetings, the hybrid package includes virtual sign-offs with an AK Ops manager along the way.

AK Operations is on a mission to make sales more collaborative, data-driven and scalable. When sales organizations are built around healthy processes, rep-enabled campaigns, and monitored KPIs, our higher funnel program produces consistent sales opportunities, creating more pipeline with better conversion rates. After weeks of pivots and continuous improvement, the AK program is running almost entirely on autopilot, requiring only ongoing management and new campaigns that sustain businesses forever.

Visit www.akoperations.com for more information.

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