Cambridge Online Education (COE) has appointed The SEO Works to lead its SEO strategy.
The COE offers a wide variety of online course styles and levels, from single subjects to full tuition, and creative courses to GCSEs. It also specializes in adult education, offering career paths in university-level sectors through a wide range of online access to higher education degrees.
The e-learning specialist has seen steady growth, especially as the pandemic has accelerated the expansion of remote learning. High-quality education from a trusted provider accessible from anywhere is increasingly in demand, which is why the COE has now appointed The SEO Works to boost its online visibility. As part of a competitive pitch process, the Sheffield-based agency came up with a complex SEO strategy that would help cement the company as a market leader.
COE Director, Dr Troy Page said, “SEO Works’ expertise and award-winning SEO service will ensure that many more online learners will benefit from our quality online courses and progress to higher-paying professions and more fulfilling.
Alex Hill, Director of Sales at The SEO Works, added, “We love working with companies that fit us. In this case, Dr. Page and the team are committed to providing market leading service and pushing their industry further and that is something that resonates with us. We truly believe that a comprehensive search strategy can add a lot to their business and, given our vast experience in the education sector, will really help them take their growth to the next level.”
The SEO Works specializes in SEO, PPC, digital PR, web and paid social advertising and has many clients in the education and e-learning sectors including GDST, Skillshub, l University of Wolverhampton, Twig Education and IPAG.