Posts in category

Online marketing


– Advertising – – Advertising – The way brands online market their products is constantly changing, and the methods used at the start of a new decade are quite a departure from more modern methods of marketing. While businesses have generally used television, magazine, and billboard advertising, online strategies are increasingly popular. By examining the …

David Fairfull, CEO and co-founder of Metigy Metigy, a marketing platform created to help small businesses further automate decision-making in their online advertising campaigns, has raised a Series B of A $ 20 million (approximately US $ 14.6 million). The new funding, led by returning investor Cygnet Capital, will be used to develop the Sydney-based …

June, a Swedish pre-launch startup creating a banking app and platform for e-commerce and online marketing entrepreneurs, has raised just over € 2.1 million in seed funding . Berlin-based Cherry Ventures leads the round – the first deal, I believe, from new partner Sophia Bendz, herself based in Sweden. Various angel investors have also backed …

In 2020, online advertising is neither new nor under-analyzed, and yet there remains a fundamental misunderstanding about the role it plays, explains Grace Kite. Businesses think that all digital advertising belongs in the same bucket as TV or posters, so they pay it out of their marketing budget, monitor its ROI, and increase it at …

“By writing and posting content on your website, you are providing answers to people who are in this buying process. They’ll be more likely to call or complete a request for quote on the website to take the next step in that sales process, ”says Becky Schroeder, director of marketing at Insurance Technologies Corporation (ITC), …

In the face of a crisis or a challenge, a business may be forced to find new ways to market its products and services, almost overnight. Businesses often spend countless hours – or even months, depending on the size of the organization – developing solid marketing plans as the new year approaches. Today, however, many …

Every small business faces the challenge of today’s mind-blowing technology when it comes to branding and marketing their products and services. Business owners recognize that the majority of their potential customers spend time shopping online, gaming, and connecting. So they ask themselves questions like: How to be visible online? How do you find customers in …

We are living in wonderful times my friends. Knowledge and learning can be achieved with a few clicks of the mouse, opening up education and intellectual stimulation to anyone with a learned mind. Whether you want to start with the basics of marketing or are more advanced, there’s something for everyone here. Below is a …