Search Engine Optimization, or SEO, has become a buzzword in many digital industries. SEO is one of the most important elements in ensuring that your website is more visible, which means more traffic and more opportunities to find customers.
It is also a key element of an effective marketing strategy. Internet marketing is a great way to drive traffic to your website, leading potential customers to buy your products or services, says Charles Moscoea angel investor and entrepreneur. He specializes in SEO and market strategy.
Whether you’re marketing a product or a service, improving your SEO on digital platforms is essential if you want to be successful online. But how exactly do you develop an effective SEO marketing strategy for your business?
Here’s Moscoe’s guide to developing and executing a solid SEO marketing strategy.
Creating a plan
Developing a proper marketing strategy goes hand-in-hand with SEO, as both aim to reach an audience and bring them to your website.
It’s built on a data-driven framework that focuses on the specific marketing goals you want to achieve, the online channels you’ll use to achieve those goals, and the budget you’ll spend on them, Moscoe said.
This is part of why SEO is essential to driving profits in your business and perfecting your go-to-market strategy.
“SEO improves marketing reach and amplifies your brand’s reach by attracting more potential buyers,” Moscoe said. “SEO marketing effectively optimizes your web page and makes it more attractive to your users.”
Veteran SEO strategist Paul Teitelman agrees. He wrote in a article that SEO is something you should be passionate about and not take it lightly.
“When someone wants to hire a professional SEO consultant, they need someone they can trust. You look someone in the eye, you take their money. You shake their hand and say you go deliver page #1 results,” he wrote.
Develop a mobile SEO strategy
Mobile SEO is important when developing a marketing strategy. Optimizing for mobile is about making sure your site and its content are available and accessible to customers using mobile devices.
“That way they can have the same experience and receive the same value as desktop users,” Moscoe said.
Mobile optimization is very important, because Google practices mobile-focused indexing. This means that the algorithm will use the mobile version of your website when indexing and ranking pages for SERPs. Your SEO marketing strategy won’t be effective if you don’t prioritize mobile optimization.
Ian Schafer, co-founder and CEO of Kindred, has become a recognized leader in the media, advertising and technology industries. Working in media, Schafer recognizes that marketers need to follow their consumers.
“Innovation must be part of your culture. Consumers are transforming faster than us, and if we don’t catch up, we’ll be in trouble,” he said in a blog post. ddsn.com.
Using a search engine optimizer
Search Engine Optimizers are people who specialize in optimizing websites to help them rank higher on the SERPs and gain organic traffic.
They are highly specialized content strategists who help a company find opportunities for their business and answer questions people may have about their industry.
There are three main types of SEO that a strategist can focus on:
It focuses on the content of the site pages and how to optimize it and improve the ranking of the website for specific keywords.
It focuses on links directed to your website from elsewhere on the Internet. The number of backlinks a site has from trusted sources can help you build trust with search algorithms.
This focuses on the backend of a website, like the site code. Google cares about the technical setup as much as the content. This position is therefore important for the ranking of websites.
Every business has different goals. So it’s a search engine optimizer’s job to look at the industry, understand what our audience is interested in, and help you develop a strategy.
“There’s a real benefit to working with SEO and marketing experts, they can take a lot of the upfront work off your hands and get you on the right track,” Moscoe said. “Their whole business is making sure your business succeeds and they have the expertise to make sure you’re always up to the competition.”
That said, here is a brief summary of tips to improve your SEO marketing strategy.
- Make a list of topics.
- Make a list of long-tail keywords based on the topics you’ve chosen.
- Create pages for each topic.
- Set up a backlinking plan.
- Create a blog and develop a blogging schedule.
- Stay up to date with SEO news and best practices.
- Measure and track the success of your content.
- Or… hire an SEO marketing expert to help!