Englander develops online marketing portal for retailers


Englander has developed an online marketing portal for retailers.

CHICAGO – Mattress Manufacturer English introduced an online portal to help retailers with a one-stop resource for product information and print-ready marketing materials for in-store promotions.

Designed to support the company’s recently unveiled national product line, the English asset manager is password protected. Asset Manager is an online destination for dealers to access and download a selection of brochures and other marketing materials.

“While we cleaned up our legacy product to ensure the continuity of our mattress portfolio across the United States, we wanted to support our retail partners with a great marketing guarantee,” said Mark Kinsley, president of Englander . “We had all these tools and resources, but they were sealed in a toolbox. We wanted a sleek, more modern way to provide retailers with the assets they need. »

The microsite is designed to filter assets by product, material type and more to allow users to fill a shopping cart with the materials that best suit their needs.

“We’ve really gone from a toolbox to a pegboard that lets retailers see everything we have,” Kinsley said.

I’m Sheila Long O’Mara, Managing Editor at Furniture Today. Throughout my 25 year career in the furniture industry, I have served as editor for several industry publications and had a brief stint at a public relations firm where I worked with some of the leading bedding brands in the industry. I joined Furniture Today in December 2020 focusing on bedding and sleep products. It’s a homecoming for me, as I was a writer and editor at Furniture Today from 1994 to 2002. I’m glad to be back and look forward to telling the important stories that impact retailers. and bedding manufacturers.

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