How Tendril Concepts Amplifies Online Marketing Success With a .in Domain


To nurture a dream, to perceive it to blossom and finally bask in the glory of its success is an inexplicable feeling. Lucky are those who are fortunate enough to do so, and Divya Patel is one of them.

Divya’s idea Tendril Concepts Pvt Ltd Relentlessly providing IT and digital marketing services to clients for 13 years and is a perfect example of how the blend of innovation and creativity can create wonders.

A one-man show

Founded in 2008, the company was initially aimed at providing marketing services in Ahmedabad, and eventually took a leap forward in the creation and development of software, ERP, etc. Today, Twist has united under its umbrella all end-to-end solutions, and is the only company meeting the requirements of IT to marketing. The entire journey from the name of a brand to its marketing, and the multitude of services that follow are all supported by Tendril. As a one-stop-shop for clients, Divya says: “Clients do not need to coordinate with different agencies as we provide all services under one roof. For example, if someone wants to build a website, they will need the expertise of marketing and IT departments. Tendril has an account manager who manages both, making it easier for clients to do their jobs.

Venturing into the aisles of digital marketing and custom software and application development, and overcoming challenges such as in-depth market research for its US clients, Tendril Concepts sets itself apart for its steadfastness and success with the help IT and Marketing.

Go ahead with a .in extension

Divya brought her business online in 2008 by registering it under the .in domain. “My first thought in choosing a .in domain was to show that it is an Indian company. That’s what I thought and I booked it in a minute, ”he shares.

Divya believes the .in domain was the vocal part reflecting the “Indian character” of the business. “With an .in extension, we could reach our targeted overseas customers in the United States, Australia and Canada. It has helped us a lot since India is known for its computer and graphics services. Plus, the domain acquisition process was straightforward, ”he adds.

The National Internet Exchange for India (NIXI) helps many businesses across the country obtain a .in or .Bharat domain. Businesses of any scale and size can benefit from a .in domain with the help of NIXI. It is affordable and can be used in over 22 languages ​​for businesses from all parts of the country.

Growth and turnover

Since 2008, Tendril Concepts has come a long way to meet the needs of its customers with its multitude of services. With a turnover of 25,000 rupees per month, Tendril has now reached new heights, reaching the planned milestone.

Although the pandemic has taken a rocky road, it has paved the way for exponential growth for Tendril. “For the pandemic, everything in India is going digital now. So there is a huge market for digital marketing and IT services. In addition, there is the possibility of working from home for the advertising industry, so my whole team is always ready to work for the betterment of the business.

Plotting the future roadmap for the company, Divya sees potential growth in the mobile application and game development industry. “We want to branch out into games and graphic designs, and that’s the future I’m looking for,” he says.

The series “Shaping India Inc’s Online Growth” chronicles the journeys of startups and SMEs in India and how the creation of an online presence in the .in or .Bharat domain has fueled their successes.



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