IIDE Students Win Big at Global Online Marketing Academic Challenge


Mumbai, India, November 2, 2021 / PRNewswire / – This year the IIDE student team landed the 2nd position in the prestigious international competition – the 2021 Global Online Marketing Academic Challenge (GOMAC) in the Asia Pacific, Middle East and Africa Region.

Four students from the MBA Level Postgraduate Program in Digital MarketingAnand Shinde, Swetank Sharma, Bhavika Budhdeo, and Sakshi Shriwas – competed against over 100 student teams from around the world and were among the top 8 finalists in the world. They also got the 5th position in the overall world ranking for their excellent 360 degree digital marketing strategy.

GOMAC is a highly competitive and distinguished international competition that invites students in undergraduate and postgraduate programs to design, execute and demonstrate their marketing strategies and prowess.

In an 8-month competition from September to May, student teams must create a digital marketing strategy to increase sales for a real business and lead real-time marketing efforts to demonstrate the effectiveness of their campaign.

Each student team is presented with a budget to use and generate real income for their respective client companies. They should prepare a pre-campaign and post-campaign report to show a clear ROI, their learnings and how they have adapted their campaigns. Their reports are then presented to the judges who determine whether the teams were successful in their efforts.

For the competition, the student team developed a holistic digital marketing strategy for XP – Pens, the graphics tablet vendor. With the given budget, the student team was able to generate real-time sales – driving a 5x ROI of their marketing budget in revenue.

Their strategy included the use of various channels such as Google Display ads, search ads as well as social media platforms that showed brilliant results in real time. The student team’s efforts stood out among the other participants because of their holistic approach to multi-channel digital marketing – going beyond the suggested use of Search Marketing.

Prathmesh Kavishwar, the permanent faculty member who mentored and guided the student team during the competition was delighted with the results and their valiant efforts.

“I am more than delighted to have had such an incredible team to lead at GOMAC. Speaking on behalf of the entire institute and all of the teachers at IIDE, we are infinitely happy with their success. a pleasure to work with and strategize with these brilliant minds through all stages of the campaign. Students truly deserve all the recognition and credit they get for all of their hard work, ” he added in congratulations on the success of his students in the prestigious international competition.

IIDE is one of the few institutes that still encourages a culture of hands-on learning through live projects and assignments. GOMAC introduced the students to the experience of building, executing and monitoring a real digital marketing strategy from start to finish while still in their learning phase – this too on the global stage. .

Such opportunities are ideal for students to gain confidence in their abilities and explore their strengths in a competitive environment – a great simulation for their bright future.

The IIDE GOMAC team:

About IIDE:

Established in 2016, IIDE – Indian Institute of Digital Education has grown into one of the most reputable digital marketing colleges.

With 4 campuses spread over India, they offer digital marketing training in a variety of formats, such as advanced live online courses, post-graduation programs, and short-term certification courses. They have partnered with over 100 colleges around the world to expand their reach and deliver quality digital education. They have successfully shaped the careers of more than 2,35,000 learners.

IIDE is known for its rare ‘student first’ approach and focuses on the overall improvement of its learners. Top industry leaders and subject matter experts ensure a holistic and hands-on hands-on training environment for students. It focuses on improving candidate skills in the professional discipline of the new era of digital marketing. IIDE continuously ensures that its students are trained in soft skills that are in sync with current industry demands.

In 2020, IIDE was recognized as india Best digital learning institute “ by the Indian Education Congress and Awards. This year they received the award “Best digital marketing institute ” by the World Education Congress 2021.

Website: www.iide.co
E-mail: [email protected]
Call: +91 96199 58615
Instagram: www.instagram.com/iideonline/

SOURCE IIDE – Indian Institute of Digital Education



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