Updated: 02 November 2021 11:39 STI
Bombay (Maharashtra) [India]November 2 (ANI/PRNewswire): This year, IIDE’s student team landed 2nd position in the prestigious international competition – the Global Online Marketing Academic Challenge (GOMAC) 2021 in Asia-Pacific, Middle -East and Africa.
Four students from the MBA Level Postgraduate Program in Digital Marketing – Anand Shinde, Swetank Sharma, Bhavika Budhdeo and Sakshi Shriwas – competed against over 100 student teams from around the world and were among the top 8 global finalists. They also got the 5th position in the overall world ranking for their excellent 360 degree digital marketing strategy.
GOMAC is a highly competitive and distinguished international competition that challenges students in undergraduate and postgraduate programs to design, execute and demonstrate their marketing strategies and prowess.
In an 8-month competition from September to May, teams of students must create a digital marketing strategy to increase sales for a real business and conduct real-time marketing efforts to demonstrate the effectiveness of their campaign.
Each team of students is presented with a budget to use and generate actual revenue for their respective client companies. They should prepare a pre-campaign and post-campaign report to show a clear return on investment, their learnings and how they adapted their campaigns. Their reports are then presented to the judges who determine whether the teams were successful in their efforts.
For the competition, the student team developed a holistic digital marketing strategy for XP – Pens, the graphics tablet vendor. With the allocated budget, the student team was able to generate real-time sales, generating a 5x ROI of their marketing budget in revenue.
Their strategy included the use of various channels such as Google Display Ads, Search Ads as well as social media platforms which showed brilliant real-time results. The student team’s efforts stood out among the other participants because of their holistic approach to multi-channel digital marketing – going beyond the suggested use of Search Marketing.
Prathmesh Kavishwar, the permanent faculty member who mentored and guided the student team during the competition, was delighted with the results and their valiant efforts.
“I am beyond thrilled to have had such an amazing team to mentor at GOMAC. Speaking on behalf of the whole institute and all the teachers at IIDE, we are infinitely happy with their success. It was a pleasure to work with these brilliant minds and strategize with them at all stages of the campaign. The students truly deserve all the recognition and credit they get for all their hard work,” he said. added in congratulations on the success of his students in the prestigious international competition.
IIDE is one of the few institutes that still fosters a culture of hands-on learning through live projects and assignments. GOMAC introduced students to the experience of building, executing, and monitoring a real-world digital marketing strategy from start to finish while still in their learning phase – that too on the global stage .
Such opportunities are ideal for students to gain confidence in their abilities and explore their strengths in a competitive environment – a great simulation for their bright future ahead.
The GOMAC team of IIDE:
* Anand Shinde
* Swetan Sharma
* Bhavika Budhdeo
* Sakshi Shriwas
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