Online marketing

Insurers question the relevance of European online marketing rules

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By Irene Madongo (June 28, 2021, 3:19 p.m. BST) – European Union insurers on Monday expressed concerns about the duplication of guarantees in bloc-wide requirements designed to protect people who buy policies online.

Insurance Europe, an industry trade group, said the Directive on the distance marketing of financial services to consumers covers online sales of insurance products which are now also explicitly covered by the new Directive on insurance distribution. . The Distribution Directive, which entered into force in 2018, defines how these products are sold across national borders.

The industry body called on the EU to reconsider the scope of the Distance Marketing Directive to avoid the risk of overlap as it set …

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