Lionsgate, Tom Brady’s NFT platform, Autograph and Twisted Pictures are getting busy Seen– branded online games.
In time for Halloween, the digital asset initiative will see the release of three online games tied to the long-running horror movie franchise from Lionsgate and Twisted Pictures. And players who “survive” the trio of games will have a chance to win prizes including Seen non-fungible tokens or a digital asset valued as a collectible.
The Seen The game offering follows an earlier deal between Lionsgate and Autograph to produce NFTs of movie franchises like The hunger Games, John Wick and Dirty dance.
The Seen The franchise has grossed over $1 billion at the global box office since 2004 and launched the careers of director James Wan and star writer Leigh Whannell. The series follows the machinations of the villainous Jigsaw, who creates elaborate and deadly storylines in order to teach his victims a lesson.
Lionsgate and Twisted Pictures will release the next installment of the horror franchise in theaters on October 27, 2023.
“Working with Autograph over the past year has allowed us to give fans the opportunity to interact with the Seen franchise like never before,” Jenefer Brown, executive vice president of Lionsgate and head of global products and experiences, said in a statement.
NFTs represent a growing business for entertainment companies. Endeavor explores the space through its UFC business unit and Frieze art fair, while Fox Corp. offers its Blockchain Creative Labs a $100 million founding fund to launch the business.
The Lionsgate deal underscores the potential of NFTs for intellectual property owners, who can partner with technology platforms like Autograph to develop their existing intellectual property into NFTs.