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Christie will be responsible for leading the creative marketing strategy to drive guest acquisition, product management, leading marketing operations for digital gaming products, and growing a CRM team.
Mohegan Games and Fun (MGE)announced on Thursday the appointment of Christie St. Martin as Vice President of Online Marketing for execute and lead MGE’s iGaming marketing strategy and help lead the organization’s growing marketing team.
In his new role, Saint-Martin will be responsible for leading creative marketing strategy to drive guest acquisition, product management, leading marketing operations for digital gaming products, and growing a CRM team. In this role, she will report to Rich Roberts, President of Mohegan Digitalto implement a comprehensive strategy that will support continued brand development and drive online influence within the iGaming industry.
Ray Pineault, President and CEO of Mohegan Gaming & Entertainmentsaid, “We are confident that Christie St. Martin’s exceptional experience in the digital games industry will positively impact our innovative expansion efforts and the development of our brand at the digital frontier. MGE has always focused on providing its customers with cutting-edge technology and a strong marketing team is key to creating an unparalleled experience for customers, both in-store and online.”
Prior to joining MGE, Christie was CCO of Queens.gg, a women-led gaming lifestyle company that provides female competitors, content creators and streamers with the tools they need to build lasting careers in gaming. gaming and sports. She was also CEO of Gamers.Vote, a nonpartisan, nonprofit, pro-democracy organization that encourages and supports the act of participation. With over 100 partners during the 2020 election season, Gamers.Vote reached 48 million US-based gamers through an intense four-month campaign, running over 120 live streams and tournaments with hundreds of celebrities, influencers and many notable partners such as HyperX, FaZe Clan, Twitch, MTV, Columbia Records.
In her past roles, she has developed and implemented social, digital and experiential content strategies for companies such as JP Morgan Chase, Viacom, L’Oréal, Twitch, Comcast Facebook, EA, Wizards of the Coast, etc.
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