The National Bank of Egypt (NBE), hits Cairo billboards again after its last appearance in the OOH (Out-Of-Home) advertising scene, regarding summer credit card deals. The NBE is currently flooding the OOH arena in Greater Cairo by introducing a new generation of online banking services, where continually requested services can now be performed through electronic and digital channels.
The ad emphasizes that “The fastest way to do it all” is to use the online service “The New NBE Phone Cash”. Consumers now have the ability to use their NBE Phone Cash wallet to make daily payments 24 hours a day, anytime, anywhere, in the easiest and most secure way. The advertising text guarantees that the service will allow users to “Transfer… Pay… Buy…” while it is clearly indicated in the visual that the Al Ahly Phone Cash application allows customers to access the following services; Money transfer, online shopping, Wildcat Services, deposits / withdrawals, link cards, national transfers and much more.
The visual also informs the public that they can pay via “Meeza” in addition to Fawry-compatible outlets across the country. The announcement also highlights the fact that NBE is ranked among the ‘1000 Best Global Banks 2021’ according to ‘The Banker Database’, reflecting a sense of credibility, validity and transparency.
Using a simple illustration of a smartphone opened to the Al Ahly Phone Cash application with several service icons appearing, the visual is very eye-catching for current vehicles, especially due to the use of colors emblematic of the brand; green and orange, on a solid white background. Orange is commonly used in advertising for attention and it evokes feelings of excitement, enthusiasm and warmth, while green evokes thoughts of growth, security, renewal and prosperity.
To find out more details about NBE’s campaign, visit Out-of-home surveillance (MOOH), the dedicated media intelligence agency and active analytics system in Cairo and Dubai, for more information on campaign types, types, media plans, budgets, locations and more.