Online education company UnfoldU offers ICO, pre-ICO sale to start in July


India-Focused Kindergarten to Grade 12 Online Education Company UnfoldU Group (UNFLD) Offers Regulated Initial Coin Offering (ICO) to Raise US $ 100 Million from High Net Worth and Retail Investors . The company competes with the major online education players in India and plans to expand its business activities aggressively. The pandemic has pushed people to embrace online education faster. It is one of the safest methods to access education without being exposed to the deadly virus, which has completely crippled lives and affected millions of schoolchildren in India.

Major schools, including government-sponsored schools, have switched to online education to limit any negative impact from state and self-imposed lockdowns. This has opened up a large market for online education players. The main benefit that online education has received is buy-in from parents who previously found online education less effective than face-to-face learning. It is believed that online education will continue to thrive even if the Covid pandemic ends within the next 12 to 18 months. Online education is growing every day and a large percentage of students are unlikely to revert to the old ways of teaching. UnfoldU’s type of lively and interactive content will help the company retain a large portion of its student base.

UnfoldU has a student base of over 100,000 students. It is assumed that the company has more than 10-12% paying students, and with the support of online education, the majority of them will be upgraded to paid plans. UnfoldU aggressively needs capital to serve a larger audience. As more and more students take their first step into the online education space, it calls for the expansion of technical infrastructure. As the chances of converting students into paying customers increase, no company in the online education industry can afford to gamble with the quality of the content and the way it is served to students.

“The key to business success lies in a focused strategy and increased investments. UnfoldU has selflessly helped thousands of young Indian students embrace online education. Online education, which started out as a trial, is now a constraint in today’s world. Online education infrastructure and content development need to be increased in India to support such a massive increase, and UnfoldU is actively seeking funding. Our ICO is for investors who believe in the future of online education. The unparalleled convenience and security that online education has brought to the masses is second to none. We plan to expand beyond India, ”said Abhishek Bajaj, Director of UnfoldU Group.

UnfoldU believes in reaching customers through a mix of direct and indirect marketing. In direct marketing, the seller is responsible for demonstrating the product and closing the sale. Whereas, in indirect marketing, leads are acquired through print marketing, social media, and television. Parents accept the concept of direct marketing when they close the sale after demonstrating the product directly to them.

UnfoldU Group is proposing to pre-sell its UNFLD tokens in July this year to raise US $ 5 million or 5% of the total amount targeted. Presale is usually targeted to existing customers, including investors who participate for bonuses and discounts off the market price.

The sale of UNFLD tokens will be phased, after the pre-ICO sale, ICO phase I will raise US $ 50 million, followed by phase II, which will increase the remaining $ 45 million. In each phase, the price of the token will continue to increase as there will be a positive price variation of 30-50% between the point of presale and the completion of phase II. Pre-ICO investors usually benefit the most as they get additional rewards for their early participation. Phases I and II will see the participation of high net worth investors. Pre-ICO investors are likely to keep good profits, as they will buy low and sell high in later stages.

The pre-ICO sale will be carried out at a price of US $ 10.00 to selected investors. In the event of excessive investor response, tokens will be distributed on a first come, first served basis. The blockchain world has limited education projects and none from India; this can open an opportunity for investors to participate directly in the world’s largest market with the largest number of young people. UnfoldU will target a market cap of US $ 800 million – US $ 1 billion at the pre-ICO stage and US $ 1.5 billion – US $ 2.5 billion by the end of Phase II of the ‘ICO.

“Until recently, many people believed that online education could be delivered through YouTube; the perception is wrong because the content we develop is streamlined. Yes, you can find good content for free, but the main job of an online training company is to deliver data to the screens in a logical way; our systems via artificial intelligence personalize the whole experience for the student. We track performance, which is impossible if you teach yourself through free content. You cannot compare a doctor with someone who finds a free remedy on the internet, ”adds Abhishek Bajaj.

UnfoldU will aim to list its tokens on Binance and WazirX (India) owned by Binance. However, there is no official confirmation of these crypto exchanges.

In India, UnfoldU is a preferred education brand in Tier II and Tier III cities. The company is going the extra mile to build cities that lack support for online education. Recently, the company has partnered with the government of Bihar to provide online education for students. This was done as part of the Corporate Social Responsibility (CSR) program. The company offered online education software to Jawahar Navodya Vidyalaya, Katihar, Bihar, and a third party provided the required computer hardware. The Online Education Lab was inaugurated by Chief Deputy Minister Tarkishore Prasad and IAS Udyan Mishra, DM, Katihar.

Disclaimer: This is a company press release. No HT journalist is involved in the creation of this content.


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