Online education pioneer taps healthcare tech and marketing veteran as CMO


Healthcare and technology marketing leader joins Edcetera as the company expands its portfolio of online education platforms for students and professionals at all stages of their careers

WAUKESHA, Wis., August 31, 2022 /PRNewswire/ — Edcetethe Eden Capital-backed provider of continuing education, exam preparation and licensing programs, today announced the appointment of Lisa Hobart as Marketing Director. With more than two decades of experience as a marketing executive in technology, healthcare and education, the philadelphia creamNew York-based industry veteran joins Edcetera’s leadership team as it expands its educational portfolio to more than 20 highly regulated industries such as healthcare, engineering and many other professions and skilled trades.

“Lisa has a clear track record as a brand builder, strategic thinker, and marketing expert who has helped growth and scale-stage companies reach the next level,” said Nader Qaimari, CEO of Edcetera. “She brings an eye for strategy, audience and brand, as well as an understanding of the channels and partnerships it takes to scale across all industries and verticals. We are delighted to welcome her to the team during this exciting period of growth for the company.”

Most recently, Hobart was Director of Marketing at KnowFully Learning Group, an online professional training platform focused on the accounting, finance and healthcare industries. There, she played a key role in transforming the company from a single brand entity into the multi-vertical holding company it is today. With a long-standing professional focus on the healthcare industry, Hobart previously held senior marketing positions for companies such as the Advisory Board Company, where she oversaw the creation and execution of outreach strategies. that have advanced the company’s connection with more than 3,600 hospitals and healthcare systems. . She got her BA from princeton university.

Hobart joins Edcetera during a period of growth and acceleration for the business. Best known for its market-leading VetPrep and ICA School brands, Edcetera has become an end-to-end provider of continuing education, exam preparation and licensing programs in more than 20 regulated areas. The company’s offerings facilitate greater access to opportunities for students and professionals at all stages of their careers – from starting a new career to advancing an existing one. Programs range from entrepreneurial skills to in-depth professional development depending on an individual’s needs.

In May, the company announced the the acquisition of, a chiropractic course provider, bolstering Edcetera’s already significant presence in healthcare. The company has also launched two online professional development communities, Vetcetera and ICA, which provide enriching training and ongoing support for professionals in fields such as veterinary medicine and building inspection, respectively.

“I’m excited to join the Edcetera team to help raise awareness of its growing line of educational platforms,” ​​said Hobart. open up new career opportunities for people from all walks of life and at all stages of their careers. I’m excited to dig in and explore how we can drive even more innovation to support the authorized workforce.”

The company’s unique professional training model offers flexible online courses taught by instructors with real-world industry experience. Its profession-specific courses bring together communities of like-minded professionals to ensure they are positioned to succeed no matter where they are in their career journey. In addition to the content necessary to maintain regulatory compliance, Edcetera aims to provide users with courses, tools and content that will enrich their professional and personal lives.

To learn more about the company’s suite of flexible programs created to advance workers’ careers, visit

About Edcetera: Edcetera is on a mission to help unlock opportunity by harnessing the power of accreditation and professional licensing. We help people at all stages of their career by providing licensing, test preparation, continuing education, and more. Our extensive regulatory experience, combined with our extensive subject matter expertise and agile delivery methods, allows us to quickly adapt to new and ever-changing regulatory and business requirements and trends. Edcetera is a portfolio company of Eden Capital.

SOURCE Edcetera

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