Until a dozen years ago, casinos did not need to be advertised. They announced themselves – with intriguing or shiny signs above the door multicolored neon sign: CASINO. It was impossible to walk past such a place indifferently. Friends talked about good casinos over a beer and took their girlfriends there. Today, when so much of our customers’ lives take place on the Internet, this type of promotion may not be enough. Customers who want to know which casino in town is the best will simply search best casino in the search engine instead of asking the opinion of their friends.
So it’s worth considering what your website looks like (in the 21st century, it’s your casino’s most important calling card), whether it encourages people to use your service, and whether it’s easy to find in a search engine. In our article you will learn what Internet marketing is, what types it is and whether it is worth introducing it to your business.
What is Internet Marketing?
Internet marketing (or e-marketing) is a variety of traditional marketing, with the difference that the main medium is the Internet. He specializes in promoting the business, creating a positive brand image and creating a bond between the entrepreneur and his clients. E-marketing works on slightly different principles than traditional marketing – the role of the message recipient is more important. Positive customer reviews increase the credibility of our casino, but with online marketing we can make them more visible and bring more benefits to our image. Likewise, a negative comment doesn’t have to ruin our reputation right away – an experienced marketer can respond appropriately and ultimately turn an apparent image failure into a success.
More and more companies are deciding to introduce Internet marketing, with good results. It’s an ever-growing specialization that just keeps getting better. In some universities, Internet marketing is already an independent course of study chosen by many high school graduates, which shows how important this field is playing nowadays. Most of us associate e-marketing with advertisements appearing on various blogs or appearing before YouTube videos. In fact, this is just one of many varieties of online marketing. We will not present each of them in detail – we will only focus on some that can bring real benefits to your casino.
Types of Internet Marketing
One of the most popular varieties of internet marketing is SEO. In a nutshell, it is all the activities used to increase the visibility of a given website in search engine results. It’s a lot simpler than it looks. In an ideal search engine, information would be sorted from most useful to least useful, so when you type the phrase Washington DC Casino into Google, the best casino in the entire capital would show up at the top. But it’s not like that, because Google’s algorithms don’t work that way at all. A good marketer is able to use positioning techniques to make your casino appear higher in search engines and maybe even in the top position.
Another type of e-marketing is content marketing. It consists of creating content on various topics that do not directly encourage customers to use your casino. Its purpose is not strictly to advertise your casino (although indirectly, of course!), but to create a good relationship with your potential customers. Content marketing is closely related to SEO, as good quality copy also affects a website’s visibility in a search engine.
A specific branch of e-marketing is email marketing, which uses email as a communication tool. Sending emails is sometimes more effective than posting content on the website because it goes directly to the customer, who may feel treated more individually. Remember, however, that you should only send messages to users who have signed up for your newsletter – otherwise emails about your casino will become spam for potential customers.
Casino on social networks
Nowadays, social media fulfills more than just an entertainment function. Many users use it to find various offers and information about the services they need. If your casino is not yet present on Facebook, it is worth correcting this oversight. It is currently the most popular social networking site in Poland, and the average user spends about 21 minutes there per day. It would be a shame not to use these 21 minutes to promote your casino.
Building your image on Facebook isn’t about spamming multiple times a day with low-quality posts of similar content. If your posts aren’t written in an attention-grabbing way and in accordance with marketing principles, even sponsored posts won’t help you much. A good marketing professional is able to create a post that will not only not be burdensome for users, but will also increase the appreciation of your casino.
Facebook is not the only useful social network, however. Instagram and, more recently, TikTok are also very popular. Promoting your casino on these sites follows similar rules to promoting on Facebook, but has a slightly different specificity. On Instagram, original and memorable graphics are much more important than written text, while on TikTok – interesting videos.
When promoting your casino on social media, you should first of all think about your target group and adapt your messages to it. Most of your clients are probably working professionals, so it doesn’t make sense to post at 12 a.m. when they’re busy at work, let alone at 4 a.m. when their phone is off. It’s good to be on multiple sites, but you should focus more on Facebook, which has the largest audience of all ages – most TikTok users are kids and teens, who probably aren’t potential customers of your casino. Basing your marketing primarily on this service is risky, to say the least.
How to start?
Once you have decided to introduce online marketing to promote your casino, you may wonder how to start and how much does it cost? E-marketing is not part of the classified branches of black magic and anyone can learn to use it in practice. We can get a lot of practical information from free courses or at least from literature. The truth, however, is that it takes a lot of effort and self-sacrifice, and not everyone has the time or inclination to do it, which is completely understandable. Many business owners prefer to leave this demanding and laborious task in the hands of professionals.
Apparently the most boring answer from marketing companies to the question “How much does e-marketing cost for my business?” it’s “It depends”. However, this answer is the most accurate and corresponds to reality. Prices for individual customers can even vary significantly, as each company has different characteristics and needs. Thus, the price list of your casino will be determined individually.
Also, don’t forget about casino games, which can be an advertisement in themselves. Just take a look at the websites of popular online casinos and many gambling games will be displayed on the very first page. The most common form of gambling is slot machines, many of which you can find in casinos. There are also table games, quizzes, lotteries, mini-games and a live casino.
Marketing agencies can offer you several types of online marketing. So which option is best for your casino? It is better not to limit yourself to just one, but to choose several. Then online marketing will bring the fastest measurable benefits to your casino.