Peter O “Connor (Professor of Strategy, University of South Australia) and Remy Merckx (T-Shape Marketer, Advisor, Speaker, Acting Director and Board Member) discuss developments in online marketing and of their impact on the hospitality industry. Big tech companies, as well as the development of technologies such as crypto, are revolutionizing the way companies can reach their customers. The big question is whether hotel brands can organize themselves and have the technical resources and skills to take advantage of this new opportunity.
Amadeus Announces Agreement with Marriott International to Deploy Transformative Cloud-Based CRS Solution
November 18, 2021 – Amadeus today announced an agreement with Marriott International to deploy the Amadeus Central Reservation System (ACRS) to modernize Marriott’s reservation infrastructure in the coming years. The integration of ACRS will eventually replace Marriott’s proprietary reservation system and expand its business capabilities, including allowing travelers to customize their trips, providing greater flexibility in choosing room features and purchasing accommodations. products such as spa and golf when booking a stay.
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