Online Marketing, Guest Data and Crypto – Are Hotels Being Left Behind? – Welcome net


Peter O “Connor (Professor of Strategy, University of South Australia) and Remy Merckx (T-Shape Marketer, Advisor, Speaker, Acting Director and Board Member) discuss developments in online marketing and of their impact on the hospitality industry. Big tech companies, as well as the development of technologies such as crypto, are revolutionizing the way companies can reach their customers. The big question is whether hotel brands can organize themselves and have the technical resources and skills to take advantage of this new opportunity.

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Peter O’Connor

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Remy Merckx

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