The game is what every traditional sports league desperately seeks to become: young, global, digital and increasingly diverse; but esports are ahead of the pack.
Electronic sports is a booming global industry where skilled video gamers play competitively. Just as traditional sports include competitions in baseball, basketball, and football, electronic sports include competitions in a variety of video games.
An analysis of the trends shaping entertainment in Kenya by PWC and published in Entertainment and Media Outlook: 2018-2022, showed that Kenya’s video game market still remains dependent on traditional games, unlike the global market, but the Kenya enjoys a larger gain, in part due to the strong cyber cafe culture through reliable fixed broadband access.
However, that doesn’t mean the social / casual market is doing badly – in fact, it should grow even faster. The market was worth $ 63 million (6.7 billion shillings) in 2017 and is expected to reach 118 million dollars (12.6 billion shillings) by 2022.
Over 380 million people watch esports worldwide online and in person.
And more people are playing.
Take Sylvia Gathoni, game pseudonym Queen Arrow, for example. She is Kenya’s first professional player.
“I have been a player my whole life, but I started to pursue it professionally in 2017. The field is growing slowly but surely and I am sure that in a few years it will be more recognized as a legitimate career,” says -she. .
Kenyan pro player
She says that in order to become an established professional player, you have to put in the hours and be steadfast. “Before I was more busy with my thesis, I was putting in about eight hours a day,” says the student in his final year of law.
Today, she has become a force to be reckoned with in Tekken. She was recognized by XiT Woundz, a professional esports club based in New Jersey, USA that focuses on developing esports players and was signed as the first female player. Kenyan professional specializing in Tekken.
She also enjoys the Assassin’s Creed franchise, Ghost of Tsushima, Tomb Raider, SoulCalibur 6, and King of Fighters.
Is it paying? “Yes, e-sports pay. Outside of tournaments, content creation is where it is as well as influencer gigs. Tournaments won’t always be there, so you have to find a way to be creative to make a living from them.
“You can make a career out of it by creating content on Twitch and YouTube, influencer campaigns with big companies and corporations, as well as participating in tournaments although the latter is not very sustainable,” she said. .
Prize money is the most obvious cash cow in various tournaments in the esports industry.
Salaries are the reverse. As an avid gamer, one could get signed by an esports team, participate in competitions and earn a salary as an employee.
Then there is the sponsorship. Like any other sport, a large chunk of the money comes from sponsorship deals with big brands dabbling in the game.
Plus, digital streaming and eSports go hand in hand. As such, major events are normally streamed on platforms such as YouTube, Facebook Gaming, Twitch, and others.
Individual esports athletes can also have their own streams. While you create content for the platform, you get paid for the ads your fans see.
Esports leagues are taking advantage of YouTube games to reach fans around the world. By creating your own channel and gathering a considerable number of subscribers, you have the possibility of multiplying your sources of income.