SBDC Chronicles: Online Marketing, a Reality Test to Help You Reach the Target | Business


Live video is a great way to interact with customers, like Facebook Live or Zoom. The recorded video does not need to be long. A series of short videos is usually more powerful than a long one. Post your video to your social media on YouTube or Vimeo and, if applicable, your website as well.

4. Building customer trust is essential to maintaining customer engagement online. Clear information about the privacy of customer data is also a legal requirement: that is, how you use the information you may collect from them.

Security badges are also important, providing up-to-date information and adding customer reviews and testimonials where appropriate. If you have e-commerce, secure payment is essential.

5. Social media shows no signs of slowing down. LinkedIn continues to lead the way in B2B marketing and Facebook has updated its professional pages. Using Facebook Events is another way to connect with prospects and customers online.

The Napa-Sonoma Small Business Development Center is here to help you with your business. Services include free individual expert advice covering all aspects of the business – marketing, operations, human resources, accounting and financial management.

There are online educational workshops designed for starting and growing small businesses. Information on loans and grants is featured on the SBDC Facebook LIVE show, which includes interviews with successful business owners and business advice from SBDC advisors. This show is offered every second and fourth Tuesday at 10 a.m. at

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