SEMA launches new online training library for automotive professionals


SEMA announced it has launched a new online training library to provide the automotive aftermarket with easy and affordable access year round to experts and leaders.

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From technical details on Advanced Driver Assistance Systems (ADAS) and legislative and advocacy updates, to best practices and advice on common business skills and behind-the-scenes conversations with industry leaders, celebrities and icons, the new SEMA Virtual Education website at includes a comprehensive collection of educational webinars and resources targeted to the automotive aftermarket.

“The SEMA Virtual Education website provides the automotive aftermarket with a one-stop shop for cutting-edge education and resources that will support the industry throughout the year,” said Gary Vigil, Senior Director of Professional Development for SEMA. “The website is user-friendly and provides a convenient way for businesses and employees to learn best practices and increase their knowledge in order to advance in their careers. “

Employees of SEMA member companies will have the distinct advantage of being able to access most training at no or reduced cost, but all sessions are accessible to anyone in the industry, regardless of membership status. SEMA.

The new website includes exclusive recordings from the SEMA Show 2021, which will be free to all.

Through, users will find:

  • Recordings of 2021 SEMA Show Education seminars (to be added in the coming months)
  • Virtual live and simu-live sessions that allow participants to connect with speakers in real time
  • Recommended sessions, based on individual profiles
  • Easy-to-find sessions sorted by categories, topics and industry segments
  • A personal dashboard of items purchased or saved

“We are collaborating with the foremost subject matter experts and the most dynamic speakers to provide the industry with the best possible experience,” said Vigil. “Participants in the education program can expect full presentations, insightful discussions and entertaining videos that teach, inform and inspire. “

Over 50 on-demand sessions are already hosted on the SEMA Virtual Education website. Searchable categories include, but are not limited to, Marketing & Sales, Small Business Strategies, Laws & Regulations, Trends & Research, Vehicle Technology & Professional Development. New content will be added every week.

Users can access the program and create a personal profile on

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