Sendinblue acquires online marketing tool provider PushOwl

Chennai: PushOwl, a digital marketing tool for e-commerce stores to send push notifications, was acquired by Paris-based Sendinblue as an e-commerce arm in India.

The French SaaS startup also acquired two other e-commerce marketing companies, Chatra and Metrilo, for a combined deal of more than $ 47 million, but much of the money was spent to buy PushOwl. PushOwl founder Shashank Kumar will continue to lead the company and join the Sendinblue leadership team as vice president of product.

“The acquisition of PushOwl, Metrilo, Chatra is part of Sendinblue’s longer term vision to expand our marketing capabilities and dive into the growing e-commerce space,” said Sendinblue CEO Armand Thiberge. “Now our all-in-one digital marketing solution will become even more powerful, enabling these companies to accelerate sales and make strategic business decisions. ”

The acquisitions come 11 months after Sendinblue’s $ 160 million Series B financing round to drive product expansion and increase growth in the North American market. PushOwl works with e-commerce brands like Culture Kings, Sugar Cosmetics, Lange Beauty, and Vital Proteins, to name a few.

“Sendinblue is a leader in marketing automation and with this acquisition we will be able to join forces to elevate e-commerce marketing and create a product that customers truly love, add value and ultimately simplify. omnichannel marketing, ”Kumar said. “It would be a game changer for traders. ”