The future of online marketing in entertainment

When it comes to traditional marketing methods and creating broadcast funnels for business growth in the entertainment industry, there has been a lot of change. The internet has not only changed the way people view entertainment, but also next generation of online consumers to build their careers, companies must change their marketing strategies. And one of the best ways is through the entertainment industry.

Let’s take a closer look at how online businesses are using the latest platforms to reach a growing number of online consumers, primarily Gen Z.

How traditional marketing can fall behind

When it comes to traditional marketing methods, we might think of television, radio, flyers, billboards, and other forms of media display. While these are still predominant for the older and younger generations, online media have taken over.

But that’s not the end of the story. Not only have online marketing and media taken over a large part of the marketing strategies, but they have also changed and evolved as Gen Z reaches a new phase of consumption. This is where traditional marketing fails and even some of the old ways of marketing.

Online traders who used to make a living giving advice on blogging, SEO and content, are now exploring new ways to make money online. Why is that? There are three main reasons:

  1. Because the market is saturated with new content and the keyword competition is fierce in the world of search engine marketing
  2. Traditional marketing is difficult to use on a limited budget
  3. The new generation is more interested in dynamic visual content like TikTok, Youtube and Twitch videos

So what will become of the future of marketing and how will the entertainment industry meet the needs of the younger generations?

The rise of Generation Z consumerism

There was a time when online content creators focused on the importance of web hosting, the development of digital content and the application of the right marketing strategies to ensure the growth of the company. But as we were in the second of the 2010s, new content creators took hold of the market, sometimes without even implementing any of the marketing strategies that most professional SEO managers, content developers, and marketing specialists have. lead generation would only dream of. How did they do it?

There is an increase in new platforms where entertainment is the biggest proponent of customer loyalty. Think back to the early days of platforms like TikTok, OnlyFans, or Twitch. It was largely ignored by big business, but as it attracted a larger audience (mostly Gen Z), the platform evolved.

For example, twitch streaming increased not only in the gaming industry, but also in coaching, tutoring, sports and other forms of entertainment. People have realized that the next generation of followers may not be just about specialty content, but rather adapting creative, entertaining, and sometimes even goofy content for an audience that will become the largest generation of consumers. online in the next few years.


Marketing is changing. There is no doubt about that. However, the pace of change will quickly shift to new platforms like Twitch, TikTok and OnlyFans, where the growth in the number of new users far exceeds that of Youtube, Vimeo or Facebook Live.

The future of online marketing will be determined by fast-paced platforms that can provide quick and user-friendly accessibility to fresh and trendy content for the younger generation.

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