Every small business faces the challenge of today’s mind-blowing technology when it comes to branding and marketing their products and services. Business owners recognize that the majority of their potential customers spend time shopping online, gaming, and connecting. So they ask themselves questions like:
- How to be visible online?
- How do you find customers in such a crowded online marketplace?
- How can I connect with my target market?
- How do I stand out from the crowd?
Attracting new customers to your business takes time, a budget and an online marketing strategy; a frightening prospect for the most part.
You know that branding your business and marketing online to potential customers is important. Hiring a professional or digital agency to do this might be out of reach for some small businesses. Neither is doing anything in your best interest. So we’ve put together a quick list of DIY resources that will save you time. and Your budget. You can thank us later!
The multi-million dollar DIY industry
For some reason, most of us have an insatiable desire to DIY just about any project we can get our hands on. Some very smart people have capitalized on this mindset by creating lots of tools and resources for small businesses to help them become master handymen.
Knowing that you need to get things done quickly and that you have a limited budget to work with, developers have created low-cost tools to help you grow your business. And when you use these resources, you don’t have to be a tech-savvy internet guru to make a splash online! We promise.
Start with a plan
You’ll quickly find that there is an abundance of tools to satisfy your inner handyman, but it can also quickly become overwhelming.
Before you start digging, you need to assess the real needs of your business. Review your current marketing strategies and your goals for the future. What is missing and what needs work?
Consider things like:
- Digital newsletter
- Social media strategy
Here are some of our favorite online DIY solutions for you to check out, all with great reviews and a great place to start to market your business online.
Logo: You need a logo to brand your business and make your customers remember your name. Websites like 99 Designs [https://99designs.com/] and CrowdSpring [https://www.crowdspring.com/] Bring together designers from all over the world who compete to create an original logo for your business. It’s cheap, high quality, and it’s easy.
Email advertising: Keep customers engaged with your business by staying in front of them with engaging stories, engaging tips, and the latest industry news and sales. If you are not already sending a newsletter, now is the time! Most online email marketing tools allow you to add your customer contacts, send emails, and most importantly, track the bottom line. Tracking gives you the information you need to establish a better connection with your customer. Knowing how many customers have opened, shared, forwarded, and clicked through your email lets you know what to do next. Reputable, inexpensive, and easy-to-use online tools include MailChimp [https://mailchimp.com/] and constant contact [https://www.constantcontact.com/].
Website: Today’s consumer is tech-savvy, and an up-to-date website is essential for any business. Online web solutions like Wix [https://www.wix.com/], Come on daddy [https://www.godaddy.com/] and firm [https://www.homestead.com/] have easy to use website templates and you can build your own website without any coding knowledge. Many of these online website builder tools also provide hosting and domain services, giving you everything you need to get your new site live.
Don’t be afraid to do it yourself. You can save time and a lot of money just by relying on the Internet tools and resources available to small businesses.
It’s important to note, however, that these solutions are usually just starter solutions.
As your business grows and develops, online marketing support to stay ahead of the competition and reach more customers will become more important. This is when it is time to partner with a digital agency for website support and marketing strategy.
Evaluate Your Results
Too often we find that small business owners build their own websites and create social media pages, but never really assess their effectiveness. They are sorely lacking. When you pay attention to your site traffic, your newsletter, blogging, and social media engagement, and listen to your brand comments, you gain invaluable insight into your target market. You will know exactly what is working and what is not so that you can take the next best action.
After years of working with small businesses, InfoStream Solutions [https://infostreamusa.com/] learned that an engaged and informed small business owner is the best customer to have; and they get the most out of their collaboration. Because they themselves have developed certain online marketing strategies, they have a head start in terms of knowledge and experience, and our collaboration is all the more meaningful and effective.
So don’t be afraid to get your hands dirty and try some very inexpensive and intuitive online marketing tools to get your business noticed and growing. And when the time comes to develop more comprehensive strategies, call in an expert. You gave them a good start!