Use of QR code in online marketing


QR codes are scannable barcodes that prompt people to perform a particular action. QR codes can be easily scanned by mobile devices, so their accessibility has increased significantly. Now, they are used in many industries for different activities and especially for marketing. You can use a Online QR Code Generator to create the QR code.

Mobile devices can easily scan QR codes, and today everyone uses a mobile. Thus, it is possible to attract a large population through the use of QR codes.

The pandemic has spurred the use of QR codes. Indeed, they are safe and allow marketers to track their marketing campaigns without spending a large amount of money.

By using QR Codes for marketing, you can stand out from your competitors as it is a unique and cost-effective means of marketing that delivers effective results.

In this content article, we will tell you the uses of QR codes in digital marketing.

Top 5 Uses of QR Code in Online Marketing

  1. Lead Generation

Create email marketing lists with QR codes, then send customers beautifully attractive type forms to collect responses by encouraging scanning. You can add the call to action like – “scan to get free trial” or “scan to get free coupon” etc. This will be really effective in generating leads.

You can add a dynamic QR code to any promotional material, whether printed material or digital material. You need to make sure the promotional material is attractive so people can easily scan the QR code.

  1. Redirect customers to social media pages

In the current era, social media plays a huge role in branding. Brands can use social media to promote their products and services. But, to get people to buy your products and services, you need to have a massive number of followers. Businesses can use QR codes to drive traffic to their social media page and increase their number of followers.

Brands can also use the QR codes on their product packaging and direct them to your social media pages so they can easily follow the account. Once people follow your social media account, you can attract them with your social media campaigns. When creating a QR code, be sure to choose a good one QR code generator.

  1. Add reviews to your store

Reviews are important for the success of the e-commerce site. Reviews help new customers to make purchase decision by reading these reviews. About 90% of people read reviews before buying a product. It is therefore important that customers leave reviews on your website.

By reading reviews, people can make a quick decision to buy the products and services, which can increase your sales.

Reviews also help with search engine optimization (SEO) because reviews also contain natural keywords, which will help rank a website higher in search results. And because of this, a website will gain more visitors.

QR codes can be a great tool for enticing customers to leave reviews on websites. You can also motivate your customers to leave reviews by offering discount coupons, freebies, and more.

  1. Increase your brand app download

Today, apps play a huge role in business success. A good app helps increase brand visibility and reach, which can increase business sales. Also, with the app, you can get valuable information, which can be used for marketing campaigns. But it is necessary to promote your app to get more people to download it.

You can enter the app’s embedded download link in the QR code. So when someone scans the QR code, they get to the app download page.

Big brands like Instagram and Angry Birds have used QR codes to increase their app downloads. This ensures that this is a successful strategy to increase app downloads. However, every type of business, small or large, can use this strategy to increase their app downloads.

  1. Turn one-time customers into regular customers

Businesses can also use QR code to turn their unique customer into repeat buyers. For this, you need to add the QR code to product packaging that allows consumers to scan and reload or re-order products from the company’s online store.

Many e-commerce businesses use this strategy to increase repeat purchases. It will be very easy for customers to buy the product by scanning the QR codes, so your sales will also increase.


Finally, we would say that QR code is a great online marketing tool. In addition, they allow monitoring marketing campaigns and making changes if the desired results are not as expected. QR codes can be generated using a free dynamic QR code, so any business, regardless of size, can use them for marketing purposes.

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