Yellowbrick, FIT and Footwear News launch online training program: Footwear Business Foundations

The online certificate course focuses on the skills required to build a successful business in the footwear industry

NEW YORK, September 21, 2021– (COMMERCIAL THREAD) –yellow brick, in collaboration with New York Institute of Fashion Technology (FIT) Center for Continuous and Professional Studies and Shoe News, today announced the launch of Footwear Business Foundations; a comprehensive educational program that deeply explores what makes a successful footwear business and teaches the skills needed to build a brand from scratch.

Footwear Business Foundations was created as part of Yellowbrick’s successful Sneaker Essentials program, also co-created with FIT. Completion of Sneaker Essentials is not a prerequisite for enrollment in Footwear Business Foundations, as the new program uniquely emphasizes entrepreneurship in the footwear production process as well as career paths. Learners who complete the program will receive a certificate of completion without credit from FIT.

The global footwear market is expected to reach $ 440 billion by 2026. In 2021, the US market alone is estimated to be around $ 105.8 billion, which is just over 27% of the global share. total. Around 24 billion pairs of shoes are produced worldwide each year, and the number is growing. Explosive global demand offers an opportunity for motivated designers to carve out their own niche. Whether aspiring to create their own brand or join existing shoe companies, passionate learners enrolled in the program will explore the industry and envision their own paths.

All course materials and instructions will be provided online with video interviews, allowing students to take the courses at their own pace. Professors from FIT, Yellowbrick and the expert team at Footwear News have developed courses featuring industry experts and insiders.

Contributors to the program include Michael Atmore, Brand Director, Fairchild Media Group, Editorial Director, Footwear News; Sarah Mullins, assistant. President, Footwear and Accessory Design Program, FIT; Matt Priest, President and CEO, Footwear Distributors & Retailers of America; Ulrich Grimm, former executive vice president of Global Shoes & Accessories, Calvin Klein; Sam Edelman, Founder, Sam Edelman Shoes; Dee Ocleppo-Hilfiger, fashion designer and entrepreneur; shoe designer Jessica Rich; Sarah Flint, Executive President of Sarah Flint Shoes, Founder and Creative Director; Creative Director and Footwear Designer Lisa Cronin-Arida; and much more.

“Since we launched Sneaker Essentials with Yellowbrick, the fervor around the footwear industry has grown steadily,” said Daniel M. Gerger, director of the Center for Continuing and Professional Studies at FIT. “We saw the need for a program that would deepen the production and entrepreneurial aspects of the industry. Thus, Footwear Business Foundations was born and we could not be happier to offer this program in partnership with Yellowbrick and Footwear News. “

“Our post has been dedicated to keeping our readers informed about the industry as a whole and the latest footwear news for over 75 years,” said Michael Atmore, Brand Director, Fairchild Media and Editorial Director, Footwear News . “Now, by partnering with Yellowbrick and FIT, we are able to take our reporting to the next level, leveraging the in-depth knowledge of our staff and close industry contacts to educate and inspire learners through to this exciting program. “

Footwear Business Foundations offers over 15 hours of teaching and project time across five modules. The first, “Footwear Entrepreneurship and Intrapreneurship”, covers the evolution of the footwear industry, various business models, as well as diversity and inclusion in the industry. Module 2, “Footwear Production Management,” focuses on product development, sourcing, costing, communications with manufacturers, and industry software. Module 3, “Branding”, covers the principles, frameworks, packaging and applications of branding in the digital age. Module 4, “Marketing Strategies,” focuses on wholesale distribution, public relations and communications, DTC sales, and SEO tactics. The final module, “Retail and Distribution”, explores the theory and strategy of merchandising, store design, retail technology, industry events, e-commerce and retail. data-driven. Learners will also complete a complete shoe project for their wallets.

“In creating Footwear Business Foundations, we saw an opportunity to work again with the incredible wealth of knowledge of FIT faculty and partner with Footwear News,” said Rob Kingyens, President and CEO of Yellowbrick. “The result is a compelling program that will explore the industry with an emphasis on business, production and entrepreneurship.”

Visit to learn more about the program and register now.

About Yellowbrick
Yellowbrick is a global leader in online education and career exploration for the arts, media, sports and entertainment industries. The company develops exciting and accessible online programs in collaboration with top brands and world-renowned universities. Many key media and cultural influencers participate as instructors on the platform; including some of the world’s top entertainment professionals connected through the recent acquisition of Animation Mentor by Yellowbrick. Supported by Sony Innovation Fund, University Ventures, Condé Nast and others, the company’s mission is to help a new generation of talent discover, pursue and advance career paths that match what they love. . Learn more about

About FIT
Part of the State University of New York, FIT has been a leader in professional education in the fields of art, design, business and technology throughout its history. Providing nearly 9,000 students with an unusual blend of practical experience, theory and a solid foundation in the liberal arts, the college offers a wide range of affordable programs that foster innovation and collaboration. Its distinctive curriculum is focused on today’s rapidly growing creative economy, including areas such as computer animation, toy design, production management, film, and media. , and the marketing of cosmetics and perfumes. Internationally renowned, FIT leverages its New York location to provide a vibrant and creative community in which to learn. The college offers nearly 50 majors and awards AAS, BFA, BS, MA, MFA, and MPS degrees, preparing students for career success and leadership in the new creative economy. Notable fashion alumni include Calvin Klein, Michael Kors, Reem Acra, Brian Atwood, Dennis Basso, Francisco Costa, Norma Kamali, Nanette Lepore, Bibhu Mohapatra, Ralph Rucci, John Bartlett, Peter Do and Michelle Smith. Other prominent graduates include Leslie Blodgett, creator of bareMinerals; international restaurateur Tony Chi; and Nina Garcia, editor-in-chief, Elle.

About the shoe
Footwear News (FN) is the ultimate destination for industry insiders and footwear enthusiasts. From powerful players to fashion stars, FN draws on more than seventy years of history to offer a first glimpse of what’s new and the future of footwear. The site is your first stop for shoe news around the world. Shattering the latest stories, offering expert analysis and trending seasonal coverage, FN connects readers to the topics that matter most. Hosted by a team of experienced journalists, the site filters our gaze on shoes. With an eye on the sequel, the newsroom sets the tone first.

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Heath Fradkoff, Marketing Department 6

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