Zeitz Museum of Contemporary Art Africa (Zeitz Mocaa) and its longtime partner Gucci have launched the museum’s first annual fundraising event, scheduled for November 19, 2022, which will be inspired by “When We See Each Other”, the new exhibition which will open at the institution on November 20.
The fundraising gala, themed “Art & Opulence”, will see notable figures from the art, fashion, film and entertainment industries join Zeitz Mocaa in celebrating contemporary art from Africa and its diaspora.
Gucci says it has long been a supporter of the arts and this partnership demonstrates its commitment to promoting culture and preserving heritage. The Zeitz Mocaa x Gucci Gala marks a return to the museum’s ongoing fundraising efforts and is poised to become a landmark annual event on the African continent’s social calendar.
Celebrating Black Excellence
The gala will be inspired by “When we will see each other”, the new exhibition inaugurated at the institution on November 20. The “When We See Each Other” exhibition is a large-scale global exploration of Black self-representation through figure painting and portraiture spanning over a century.
In the run-up to the opening of the exhibit, the museum will host various programs that speak to the Black global experience, including a series of webinars that began March 29. These programs, along with the gala theme, will address the exhibition’s key themes of the perpetuation, essence and radicality of black joy and celebrate the African continent, Africans and Africans in all their forms through the global African diaspora. Gucci’s partnership extends to moving the exhibit to major museums in the United States and Europe.
In addition to supporting When We See Us as a traveling exhibit, funds raised from the Zeitz Mocaa gala will go toward the institution’s mandate of a civic space that fosters contemplation and education about art from Africa. and its diaspora as a crucial and unique place. catalyst for the analysis of our societies.
“The Zeitz Mocaa Gala and its theme is a celebration of excellence, triumph and affirmation of the global black experience, and is true to our relationship with the broader realm of art and culture” , said Koyo Kouoh, Executive Director and Chief Curator, Zeitz Mocaa. .
“We are grateful for our long-standing partnership with Gucci. At a time when many institutions around the world continue to feel the effects of the Covid-19 pandemic, this event offers Zeitz Mocaa the opportunity to pursue its goals and continue to work towards access for all and the education and celebration of the art of Africa and its diaspora.
“In its role as a place for public dialogue, exhibitions, research and collecting, and storytelling that contemporary art enables, the institution promotes narratives that are important for building communities and we see this gala as an important step in realizing this vision,” concludes Kouoh.